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Hosting ($4/month) or Top Brand Performance ($400/month)? The choice is yours.
What are you actually looking for? Dirty cheap hosting ;-)
Well, sorry friend, but brand performance managed services are not optimized for you. If you were looking for cheaper hosting, please google "cheep hosting" or "free hosting". Next month you can look for even cheaper, OK? Wherever you land on the planet today, YOU PAY FOR WHAT YOU GET. We are in the Brand Performance Management business. That's not cheap. But it's worth. Hosting providers such as BlueHost (and most others for that matter) have a particular target market in mind for the services they provide. If the type of website your company has fits their target market, then you will rarely have any problems with their service. Maybe. If you don't host your brand with 740 blacklisted link farms and adult websites on the same IP. If the type of website you have doesn't fit their target market then you WILL HAVE problems. Lots of them, on a daily basis. BlueHost give people the opportunity to find out if your site fits their target market by offering to refund your money if you are not happy after the first month. You can get all your "money" back and move elsewhere, month after month. Year after year. Someday you will even find free hosting, full of adult banners, which will please the eye of your customers for free. If several hundred commodity static websites can share one server without overloading the server's CPU, then it is much cheaper for your website to host on a server that places several hundred sites, than it would be to host it on a server that only hosts a dozen or so sites in order to make available a MUCH HIGHER CPU usage that the static sites don't need, but a dynamic website that gets and serves THOUSANDS VISITORS AND CUSTOMERS PER DAY, executing millions service, sales and support transactions in real-time and doesn't cache pages - it definitely WOULD NEED. If you have a supercharged V12 engine then you don't buy a small car and expect the engine to fit, you'd buy a large
car or SUV that has space for a large engine. You can't reach the top with a Micra or Golf, or even VW Country. You drive a Land Rover. Or Land Cruiser. Or Path Finder.
The same applies to websites and hosting as applies to engines and cars. You need to choose an ADVANTAGE ENVIRONMENT, which supplies the resources that your website AND BRAND requires and if you need more than minimal CPU for your website to run you need to buy more expensive hosting that puts fewer sites on each server so that the required CPU is available. And most of all you need ROCKSOLID, FANATIC REAL-TIME SUPPORT. However, the server CPU performance is just one of thousands Brand Performance factors, which you have to master and monitor. But it's VERY important, as well as other mission-critical factors like - Brand Architecture
- Business Process Reengineering and Change Management
- Web Strategy, Web 2.0 strategy
- CRM, Website & Database Performance tuning
- Business Intelligence dashboarding
- Search Engine Optimized and Friendly, usable website
- Google top5 Presence
- Competitive Intelligenceand Web Analytics
- Conversion rate (CR), Customer value (RFM, LTV)
... But that's another story, maybe for the next intel ;-) See ya at the top!
Yours BrandMover |
Brand Performance Management
The road to the top is tough sometimes
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This intel was contributed by BrandMover
BrandMover
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May, 2012
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